Webinar

4 frameworks for getting insight from awareness, attitudes, and usage data

Learn the how to get insight from AAU (U&A) data

Discover the 4 frameworks for getting insight from awareness, attitudes, and usage data (aka AAU or U&A).

  1. Understanding the competitive market structure
  2. Deciphering the most valuable customer
  3. Building the long-term sales funnel
  4. Demand creating conditions (short-term)

Finding the Story in your Survey Data
First session 19 May 2022

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