The Complete Guide to Analyzing NPS

This 25min webinar will cover:

  • The recoding trick for speeding up NPS analysis
  • How to stat test differences in NPS scores between sub-groups, touchpoints/journeys, and over time
  • How to analyze open-ended reasons/verbatims for NPS scores
  • Effective ways at visualizing all the key NPS outputs
  • Driver analysis
  • Using NPS for market segmentation
  • Benchmarking NPS scores
  • Quantifying the ROI of NPS scores
  • The controversy: why some market researchers hate NPS, while companies love it