Preparing Data for Predictive Lead Scoring – a Case Study
Please see “Selecting Data for Predictive Lead Scoring” for the first post in the series which covers initial data exploration and identifying useful features. If you want to view and edit the Displayr document containing my analysis, follow the link here. Feature engineering – categorical variables In the first table of our exploration of the data, […]
Planning Ahead: What Data Do You Need for Predictive Lead Scoring?
Make sure you check out “Pros and Cons of Predictive Lead Scoring” if you haven’t already! What I’m not going to do in this article is get into the nitty-gritty of the technical requirements for predictive lead scoring. In subsequent articles, we’ll get into more concrete and detailed technical specifications for how exactly the data […]
Selecting Data for Predictive Lead Scoring – a Case Study
The data set that I will be using can be downloaded here. You can see and edit the Displayr document containing my analysis in this post here. Check out this post for a more general overview of what data you need for Predictive Lead Scoring. Exploring the data As my starting point, I assume that the […]
Pros and Cons of Predictive Lead Scoring
Do you know if predictive lead scoring is right for your business? Check out “Who is Predictive Lead Scoring For?“and “7 Questions for those Considering Predictive Lead Scoring + bonus free checklist“. Benefits of predictive lead scoring: It is data driven – no more relying on guesswork or human judgement Unlike traditional lead scoring, predictive […]
7 Questions for Predictive Lead Scoring (+ Free Checklist!)
Don’t forget to check out “What is Predictive Lead Scoring?” if you want some background information first! As you read down the list, you may come to realize that now is the not the right time to pursue predictive lead scoring. This list will give you a good idea of what you’ll need to be […]
Who is Predictive Lead Scoring For?
Make sure you check out “What is Predictive Lead Scoring?” if you haven’t already or would like some more background information! You may have heard of predictive lead scoring in the context of technology companies. While they are a large part of the cohort adopting this methodology, they don’t need to be the only ones […]
What’s in the Future for Predictive Lead Scoring?
If you haven’t read our “What is Predictive Lead Scoring?” article yet, make sure you check it out! What has predictive lead scoring has done is improve on traditional methods of lead scoring? By reducing the role human judgment plays in prioritizing leads, predictive lead scoring was always designed to improve the accuracy and efficiency […]
What is Predictive Lead Scoring?
To understand predictive lead scoring, we first have to understand traditional lead scoring so let’s rewind a little bit. What is Traditional Lead Scoring? Lead scoring is the process of assigning scores to prospects and potential customers based on relevant data. Relevant data could include demographic information. For example, the area of work, role title, […]
