How To Analyze A Survey | Your 2026 Guide
The way market researchers analyze surveys is changing. There’s more data, less time, and a host of new tools to choose from. Despite all of the changes, the goal of survey analysis remains the same – transform raw data into valuable insights with speed and accuracy. This is your ultimate guide to survey analysis in […]
A Researcher’s Guide To Survey Weighting Techniques
Survey data isn’t always perfect. In fact, it is almost impossible to collect data from a sample of individuals that 100% accurately represents the known demographic characteristics of the target population (age, gender, income, etc). Weighting survey data is how researchers get around this issue. It’s all about ensuring your results align more closely with […]
Accurate Survey Data: Post-Stratification Explained
Sampling is far from a perfect science. Think of the polls that have sometimes struggled to predict the outcome of elections around the world in recent years. Although these pollsters strive for accuracy, the reality is it’s extremely difficult to find samples that accurately match the age, gender, race, geography, and political affiliation of the […]
The Correct Treatment of Sampling Weights in Statistical Tests
Sampling weights are used to correct for the over-representation or under-representation of key groups in a survey. For example, if 51% of a population are female, but a sample is only 40% female, then weighting is used to correct for this imbalance. Most statistical software gives incorrect statistical testing results when used with sampling weights. […]
Learn More about Weighting in Displayr
Weights in Displayr – General Resources These are the best places to start to learn about weighting in Displayr. For a general overview of weighting tools in Displayr, start here: Technical Documentation: Weights in Displayr Our weighting ebook goes into more detail both on the theory and process of weighting in general and how to build […]
