R is one of the most powerful coding languages for analyzing data. It’s used by millions of people across the globe, and is free to…
R is one of the most powerful coding languages for analyzing data. It’s used by millions of people across the globe, and is free to…
Conjoint analysis, and choice modeling in general, is super-powerful. It allows us to make predictions about the future. However, if the models are poor, the…
This post describes four methods for adjusting choice simulators from conjoint studies so that they better fit market share: change the choice rule, modify availability,…
Correspondence analysis is perhaps the most widely used multivariate tool in market research. It’s our “go to” tool for displaying complex tables, such as brand…
Having collected your customer satisfaction data, it’s time to do some analysis. Here I’ve outlined four common and simple methods of analyzing your customer satisfaction…
So, you’ve created the perfect user onboarding email sequence. Congratulations! Now what? Now, it’s time to see how well it’s doing! There are many, many…
Modern conjoint analysis methods estimate both the utilities of people, and also how much certainty we have about these estimates. Consequently, analyses of the resulting…