4 Reasons Why You Should Be Measuring the Net Promoter Score (NPS)
29 November 2018 | by Lucy Li
There are many reasons why you should be measuring your company's Net Promoter Score. We've picked out four of the most important.

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Introduction to CSAT
28 November 2018 | by Madeleine Picard
If you've ever purchased anything, you've likely come across the Customer Satisfaction Score (CSAT). It's everywhere, from online stores to airports to dentists' offices. But...

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What’s in the Future for Predictive Lead Scoring?
28 November 2018 | by Lucy Li
It was only a few years ago that people were proclaiming that the future of B2B marketing had arrived in the form of predictive lead...

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What is the Net Promoter Score (NPS)?
22 November 2018 | by Lucy Li
If you’ve ever had a hard time taking the plunge and buying something or switching between products or making any kind of big decision –...

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What is Predictive Lead Scoring?
22 November 2018 | by Lucy Li
Predictive lead scoring is a data-driven lead scoring methodology that uses historical and activity data and predictive modeling to identify the sales leads that are...

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6 Ways to Improve the Data Quality of Online Quantitative Surveys
20 November 2018 | by Gracielle Melim
Whether you're conducting your online quantitative surveys for new business ideas, to assess customer satisfaction or to better understand the needs of your customers -...

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Make Beautiful Tables with the Formattable Package
16 November 2018 | by Tim Bock

I love the formattable package, but I always struggle to remember its syntax. A quick Google search reveals that I’m not alone in this struggle.

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Writing a Questionnaire for a Conjoint Analysis Study
14 November 2018 | by Tim Bock
The hard bit of designing a choice-based conjoint analysis (choice modeling) study is creating the experimental design. However, there are a few others parts of...

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Main Applications of Conjoint Analysis
14 November 2018 | by Tim Bock
Ready to dive further into conjoint analysis? In this post I describe the main applications of choice-based conjoint analysis (choice modeling; CBC).

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choice modeling
Conjoint Analysis: The Basics
14 November 2018 | by Tim Bock
Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their performance. It is used to help decision makers...

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What is Sampling Error?
07 November 2018 | by Tim Bock
When data is randomly sampled from a population, the randomness with which observations are selected from the population ensures that the value of statistics computed...

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Using Q
How to Extract Column Comparison Letters into a Table Automatically in Q using R
02 November 2018 | by Matt Steele

In recent posts we’ve discussed how you can reference source tables using R in Q to manipulate the statistics into a new custom table. In

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Using Displayr
How to Embed a Video in a Displayr Dashboard
02 November 2018 | by Tim Bock

You can have a video playing on a page in Displayr, as it’s very simple to set up. The video needs to be hosted on

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Building an Interactive Globe Visualization in R
01 November 2018 | by Jake Hoare
This post describes how to use the threejs package to plot data on a globe, allowing rotation and zoom. Location markers are added as lines,...

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Using Q
Comparing your Results to the Previous Period in Q
01 November 2018 | by Matt Steele

Q has a terrific feature whereby it can automatically compare statistics against the previous period (of time). This is great for tracking scenarios, when you

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Tips for Recoding Missing Values in Q
01 November 2018 | by Matt Steele

Missing values in a data set are “blank” values. They are normally associated with survey skips. Those who skip a variable/question receive a missing value. Missing

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How to create a HEX color palette for Displayr
31 October 2018 | by Matt Steele
While most visualizations have built-in color palettes, more often than not you'll want or need to customize them. Having a color palette set up BEFORE...

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Using Q to Make a Snake Plot in PowerPoint
31 October 2018 | by Matt Steele
Snake plot is the term used to describe a line chart on its side. So rather than the lines running left-right (x-axis) they run up-down (y-axis)

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