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Customer Feedback Surveys | Market Research Topics

What to do with Customer Feedback Survey Insights

by Kris Tonthat

Customer feedback is information provided by clients about their level of satisfaction with a product or service and is one of the most reliable sources...

Tags: Customer Feedback Surveys

Advanced Analysis | Customer Feedback Surveys | Text Analysis

Analyzing Sentiment in Customer Feedback Responses

by Kris Tonthat

Open-ended survey responses can be difficult to analyze. Algorithms and data models that work well with numeric and multiple-choice data often struggle to make sense...

Tags: Customer Feedback Surveys, sentiment analysis

Customer Feedback Surveys | How To... | Market Research Topics | Using Displayr

How to Check Your Customer Feedback Analysis for Statistical Significance

by Kris Tonthat

Checking for statistical significance is a crucial part of any statistical analysis. With Displayr's built-in significance testing, separating signal from noise is a breeze.

Tags: Customer Feedback Surveys

Customer Feedback Surveys | Market Research Topics | Visualizations

4 Visualizations For Your Customer Satisfaction Data

by Kris Tonthat

Customer satisfaction is a valuable customer feedback metric. Here are the four visualizations to find stories in your customer satisfaction data.

Tags: Customer Feedback Surveys

Advanced Analysis | Customer Feedback Surveys | Driver Analysis | Market Research Topics | Regression

How to Identify the Key Drivers of Your Net Promoter Score

by Kris Tonthat

Doing driver analysis with your Net Promoter Score allows you to gain a deeper understanding of your customers and their responses to your survey. An...

Tags: Customer Feedback Surveys, driver analysis, NPS

Advanced Analysis | Choice Modeling/Conjoint Analysis | How To... | Using Displayr

How to Check a Choice-Based Conjoint Model

by Tim Bock

Conjoint analysis, and choice modeling in general, is super-powerful. It allows us to make predictions about the future. However, if the models are poor, the…

Tags: Conjoint Analysis

Advanced Analysis | Choice Modeling/Conjoint Analysis

Comparing HB Root-likelihood (RLH) Between Displayr and Sawtooth

by Justin Yap

I am going to compare the performance of Hierarchical Bayes (HB) algorithms in Displayr and Sawtooth, using root-likelihood (RLH) as a metric to determine the superior...

Tags: Choice Modeling, Conjoint Analysis

Advanced Analysis | Choice Modeling/Conjoint Analysis | How To... | Using Displayr

Creating Online Conjoint Analysis Choice Simulators Using Displayr

by Tim Bock

Displayr creates an online choice simulator with the click of a few buttons. In this post I describe how to create a simulator, customize both...

Tags: Conjoint Analysis

Advanced Analysis | Choice Modeling/Conjoint Analysis | How To... | Using Displayr

Adjusting Conjoint Analysis Simulators to Better Predict Market Share

by Tim Bock

This post describes four methods for adjusting choice simulators from conjoint studies so that they better fit market share: change the choice rule, modify availability,…

Tags: Conjoint Analysis

Advanced Analysis | Choice Modeling/Conjoint Analysis

Testing Whether an Attribute Should be Numeric or Categorical in Conjoint Analysis

by Tim Bock

Choice-based conjoint (CBC) studies usually specify a fixed number of levels for each attribute. The resulting attribute then becomes categorical. But that doesn't mean you...

Tags: Choice Modeling, Conjoint Analysis

Customer Feedback Surveys | Market Research Topics

Which Survey Questions Should You Include?

by Kris Tonthat

Deciding which questions to include in your customer feedback survey is a pivotal part of your customer-relationship strategy. A lengthy survey will result in a...

Tags: Customer Feedback Surveys

Advanced Analysis | MaxDiff

Comparing MaxDiff Results from Different Packages

by Tim Bock

Every now and then somebody writes to us and asks "Why are these MaxDiff results different from those that I get in Sawtooth?" The assumption...

Tags: MaxDiff

Customer Feedback Surveys | Market Research Topics

Common Mistakes of Survey Design

by Kris Tonthat

When it comes to writing survey questions, there are many landmines to avoid. A poorly written question can decrease your response rates, muddy your data,...

Tags: Customer Feedback Surveys

Advanced Analysis | Choice Modeling/Conjoint Analysis | Using Displayr | What is...

Understanding Logit Scaling

by Tim Bock

Any model with the word "logit" or "logistic" in it uses something called logit scaling. Logit scaling is a beautiful thing! This post describes how it works...

Tags: Choice Modeling, Conjoint Analysis, Logit

Customer Feedback Surveys | Market Research Topics

Why is Customer Satisfaction Feedback Important?

by Kris Tonthat

Customer feedback should be at the center of your customer-relations strategy. It is not uncommon for successful companies to devote a ton of time and...

Tags: Customer Feedback Surveys

Advanced Analysis | Choice Modeling/Conjoint Analysis | How To... | Using Displayr

Numeric Attributes in Choice-Based Conjoint Analysis in Displayr

by Tim Bock

By default, Displayr treats all attributes in choice-based conjoint analysis as being categorical. This post describes how to tell Displayr to instead estimate such variables...

Tags: Conjoint Analysis

how to measure customer feedback from surveys

Customer Feedback Surveys | How To... | Market Research Topics | Using Displayr

How to Evaluate Customer Survey Responses

by Kris Tonthat

There are many ways to measure customer feedback. The Customer Satisfaction Score, Net Promoter Score, and Customer Effort Score are just some of the available...

Tags: Customer Feedback Surveys

Customer Feedback Surveys | Market Research Topics

Open-ended vs Closed-ended Survey Questions

by Kris Tonthat

Survey questions can be broadly divided into two categories: open-ended and closed-ended questions. Before designing a survey, it’s important to understand the differences between the...

Tags: Customer Feedback Surveys

Customer Feedback Surveys | How To... | Market Research Topics | Using Displayr | What is...

What is the Customer Effort Score?

by Kris Tonthat

Asking your customers how easy or difficult they found using your product or service is one of the most important things you can do. The...

Tags: Customer Feedback Surveys

Advanced Analysis | Choice Modeling/Conjoint Analysis

Numeric versus Categorical Price Attributes in Conjoint Analysis

by Tim Bock

In marketing and market research, it is common to treat price as being a categorical attribute (variable) when conducting conjoint analysis. By contrast, in economics...

Tags: Choice Modeling, Conjoint Analysis

Customer Feedback Surveys | Market Research Topics | Using Displayr | What is...

What is Customer Feedback?

by Kris Tonthat

Customer feedback is a crucial part of almost every business. It seems simple to say that understanding your customers and users will allow you to...

Tags: Customer feedback

Advanced Analysis | Correspondence Analysis | Dimension Reduction | Visualizations

Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning

by Tim Bock

Correspondence analysis is perhaps the most widely used multivariate tool in market research. It’s our “go to” tool for displaying complex tables, such as brand…

Tags: Correspondence Analysis

Advanced Analysis | Choice Modeling/Conjoint Analysis

Checking Convergence When Using Hierarchical Bayes for Conjoint Analysis

by Justin Yap

A popular approach to modelling choice-based conjoint data is hierarchical Bayes, which can provide better predictive accuracy than other approaches (like latent class analysis). However,...

Tags: Choice Modeling, Conjoint Analysis

How To... | Using Displayr | Visualizations

How to Create a Violin Plot in Displayr

by Carmen Chan

Violin plots are one of the most informative ways of plotting distributions. They combine features of Density and Box plots to show the shape of...

Tags: violin plot

Customer Feedback Surveys | How To... | Market Research Topics | Using Displayr

How to Analyze a JotForm Customer Survey in Displayr

by Jake Hoare

The post below contains a short survey that anybody can take; the results are then imported into Displayr and plotted. The resulting charts are embedded...

Tags: Customer Feedback Surveys

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Chart Web Traffic using Google Analytics and Displayr

by Oliver Harrison

In an earlier blog I showed you how to set up the authentication protocol between Displayr and Google Analytics using the googleAuthR package. Now I...

Tags: Google Analytics, Web traffic

How To... | Using Displayr

How to Connect Displayr to the Google Analytics API

by Oliver Harrison

You use Google Analytics to track user behavior and traffic on your website. Instead of looking at Google's built-in reporting tools you want to be...

Tags: API

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Blank Cells with Small Sample Sizes using R in Displayr

by Matt Steele

Many researchers like to suppress statistics that have small sample sizes. This often is to prevent clients from making false interpretations from the data.

How To... | Using Displayr | Visualizations

How to Create a Pyramid Chart in Displayr

by Chris Facer

Pyramid charts, sometimes referred to as funnel charts or "wedding cakes", are a popular option for visualizing results from funnels (like different types of brand...

Tags: Pyramid Chart

Customer Feedback Surveys | Market Research Topics

Relational versus Transactional Net Promoter Score

by Tim Ali

Good customer success programs utilize a combination of relational and transactional NPS metrics. Both utilize the same survey methodology with the primary difference being simply...

Tags: Net Promoter Score

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Sort your Data with R in Displayr

by Matt Steele

Automatically sorting your tables and charts (typically highest to lowest) is a key thing researchers like to do. Displayr has lots of ways to do...

How To... | Using Displayr

How to Use Qualtrics Data in Displayr

by Daren Jackson

Qualtrics is one of the leading online survey platforms. Displayr makes it easy to import your Qualtrics data through the use of your Qualtrics API,...

Using Displayr | What is...

What is Data Merging?

by Mattias Engdahl

Data merging is the process of combining two or more data sets into a single data set. Most often, this process is necessary when you...

Customer Feedback Surveys | Market Research Topics

Analyzing Customer Satisfaction Scores

by Mattias Engdahl

Having collected your customer satisfaction data, it’s time to do some analysis. Here I’ve outlined four common and simple methods of analyzing your customer satisfaction…

Tags: Customer Satisfaction

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Use Your Twitter Data in Displayr

by Tim Ali

There is a wealth of data available for analysis from the various social media platforms including Twitter. In this post, we discuss how to load...

How To... | Using Displayr | Visualizations

How to Make a Geographic Map in Displayr

by Tim Ali

Geographic map visualizations are a great way to show comparative values across countries, states, or regions. The geographic map shades the color of each location...

Tags: geographical map

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Relabel Rows and Columns of Tables using R in Displayr

by Matt Steele

Displayr enables you to flexibly mix data from different tables.

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Add Color-Changing Messages to your Page in Displayr

by Chris Facer

If you know a little R then it's fairly straight-forward to put dynamic text on your page in Displayr. Such text can automatically update itself...

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Blank and Cap Cells of Tables Using R in Displayr

by Matt Steele

So you've made a table in Displayr and now you want to modify the contents (without changing the variables involved). With a bit of R...

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Dynamically Create Hyperlinks in Displayr

by Mattias Engdahl

If you're creating a dashboard where you want the users to be able to go to different web sites or pages based on selections they've...

How To... | R How To... | Using Displayr | Using R and JavaScript

Extracting Data from WordPress Using Displayr

by Oliver Harrison

Importing data from the WordPress API is simple in Displayr. You can connect to WordPress directly to bring in data about your blog posts. You...

How To... | Using Displayr | Visualizations

How to Make a Column Chart in Displayr

by Mattias Engdahl

The most standard way for graphically representing categorical data is with a column chart. The advantage of using column charts is that you can easily...

Tags: Column Chart

How to Analyze Trends in Customer Satisfaction

by Carmen Chan

One of the most important things you want to ensure when selling a product or service is that customer satisfaction is not deteriorating over time. You can...

Tags: Customer Satisfaction

How To... | R How To... | Using Displayr | Using R and JavaScript

How to Convert Dates into Different Time Zones in Displayr

by Oliver Harrison

Working with dates and times can be challenging to say the least, especially when they are in the wrong time zone or format, or you...

Advanced Analysis | Market Research Topics

Preparing Data for Predictive Lead Scoring – a Case Study

by Jake Hoare

This is the second of a series of posts with a worked example of predictive lead scoring. In this post I focus on getting data...

Tags: Predictive Lead Scoring

Customer Feedback Surveys | Market Research Topics

Optimizing the Mobile Delivery of Your Net Promoter Score Survey

by Tim Ali

As mobile device ownership continues to grow at a rapid pace on a global basis, more and more consumer surveys are taken on mobile devices...

Tags: Net Promoter Score

Customer Feedback Surveys | Market Research Topics

How Good is Your NPS? Using Industry Benchmarks

by Lucy Li

Understanding how good your Net Promoter Score can be difficult. We've compiled benchmarks from 15 industries so that you can see how your Net Promoter...

Tags: Net Promoter Score

Advanced Analysis | Machine Learning | Market Research Topics | Regression

Identifying Drivers of Customer Satisfaction

by Carmen Chan

Customer surveys are an important way of collecting feedback about your product. They generally involve a question about overall satisfaction, coupled with questions about specific...

Tags: Customer Satisfaction

Market Research Topics

User Onboarding: Time Based or Action Based?

by Madeleine Picard

When designing your user onboarding, one of the crucial decisions to make is when your users will see your onboarding messages. Sending time-based messages or...

Tags: Onboarding for SAAS

Advanced Analysis | Market Research Topics

Planning Ahead: What Data Do You Need for Predictive Lead Scoring?

by Matt Steele

A key benefit of predictive lead scoring over traditional lead scoring is that it provides objectivity in your data. It uses machine learning to come...

Tags: Predictive Lead Scoring

Advanced Analysis | Market Research Topics

Selecting Data for Predictive Lead Scoring – a Case Study

by Jake Hoare

This is the first of a series of posts where I step through a worked example of predictive lead scoring. The process will involve preparing...

Tags: Predictive Lead Scoring

How To... | Market Research Topics | Using Displayr | Visualizations

4 Ways to Visualize Your Net Promoter Score

by Justin Yap

This article explores some of the ways you can analyze your Net Promoter Score and some data visualization ideas for showing your NPS.

Tags: Grouped Bar Chart, Net Promoter Score, Pictograph, Stacked Bar Chart

Customer Satisfaction: General, Product, & Attribute Questions

by Madeleine Picard

Measuring customer satisfaction particularly useful when you can action that data to improve your customers' experience. Rather than just measuring one type of customer satisfaction,...

Tags: Customer Satisfaction, driver analysis, regression

Customer Feedback Surveys | Market Research Topics

What Else to Ask in a Customer Satisfaction Survey

by Mattias Engdahl

You’ve got your Customer Satisfaction survey all good to go, and you’re raring to ask how satisfied your customers are with their experience of your...

Tags: Customer Satisfaction

Customer Feedback Surveys | Market Research Topics

Why is Customer Satisfaction important?

by Madeleine Picard

Most businesses collect data on customer satisfaction. It's crucial to use customer feedback to make improvements to your business. Otherwise, why collect feedback in the...

Tags: Customer Satisfaction

Market Research Topics

Retain More Users With Personalized Onboarding

by Madeleine Picard

Good user onboarding is crucial to long-term user retention. Users who quickly see the value in your product are likely to stick with you, so...

Tags: Onboarding for SAAS

Market Research Topics

The Aha! Moments – Working out the Key Actions for your Users

by Chris Facer

A good onboarding journey guides the user through the most important moments in your software. At the foundation are those moments where the workflow and...

Tags: Onboarding for SAAS

Market Research Topics

The Best Template for Measuring User Onboarding Emails

by Madeleine Picard

So, you’ve created the perfect user onboarding email sequence. Congratulations! Now what? Now, it’s time to see how well it’s doing! There are many, many…

Tags: Onboarding for SAAS

Advanced Analysis | Choice Modeling/Conjoint Analysis | How To... | Using Displayr

Performing Conjoint Analysis Calculations with HB Draws (Iterations)

by Tim Bock

Modern conjoint analysis methods estimate both the utilities of people, and also how much certainty we have about these estimates. Consequently, analyses of the resulting…

Tags: Conjoint Analysis

Advanced Analysis | Choice Modeling/Conjoint Analysis

12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis

by Tim Bock

Choice experiments, also known as choice-based conjoint (CBC), are widely used for predicting the performance of new products and changes to products' designs and portfolios....

Tags: Choice Modeling, Conjoint Analysis

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OBJECTIVES

TECHNIQUES

LEARN

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LATEST WEBINAR

PowerPoint Reporting: How to Turn Weeks of Work into Minutes

Blog.

Keep updated with the latest in data science.

FEATURED ARTICLE

Working smarter with PowerPoint

Prepare to watch, play, learn, make, and discover!

Get access to all the premium content on Displayr

Last question, we promise!

What type of survey data have you got? (Select all that apply)