Concept Testing with Automated Reporting

One of the most common survey research techniques is called concept testing (or sometimes product testing). This involves presenting potential customers with basic versions of a new product idea, or ‘concept’, and asking them for their opinions.

Concept test designs typically follow a template or a prescribed set of questions. This is so data from one study to the next (or a body of studies) can be compared. So it’s a repeatable and highly repeated approach.

What if you could automate a lot of the work, so the analysis and reporting is done with maximum efficiency?

Displayr can deliver this automation in a variety of ways. This report demonstrates examples including:

• Setting up a custom template, to use again and again
• Piping comments through to a summary page so conclusions are built as you go
• Creating new visualizations or entire pages in a matter of seconds
• Sorting crosstabs by significance to zero in on the target audience
• Easily creating filters, to make the report interactive
• Automatically sorting tables and charts as the data changes
• Updating an entire report with new data

Displayr gives you more time to think about the implications of your research and boost to productivity overtime, making it the perfect tool for finding and telling your data’s story.