Easily Reproduce a Concept Testing Report

This report shares the same content and data as the one found on the Concept Testing with Automated Reporting page but utilizes a different report design. Once you have a report set up, changing the look-and-feel is easy, using Displayr’s page masters.

Concept testing (otherwise known as product testing) is one of the most common survey research techniques. It involves showing a prospective customer base the prototype of a new product idea, and asking them about their thoughts on it.

Concept test designs usually follow a template or a prescribed set of questions. This is to create consistency so that data from different studies (or a body of studies) can be compared. It’s a repeatable and highly repeated approach.

Displayr can automate a lot of the work, so the analysis and reporting is done with maximum efficiency. This report shows examples of this, including:

• Created on a reusable custom branded template
• Comments that pipe through to a summary page, so conclusions can be built and tweaked as you go
• New visualizations or entire pages can be created in a matter of seconds
• Crosstabs are sorted by significance to highlight the target audience
• Filters can be created easily to make the report interactive
• Tables and charts can be sorted automatically as the data changes
• The entire report will update when new data is uploaded

While this example focuses on concept testing, you can get these same benefits for any repeatable methodology.

Displayr gives you more time to think about the implications of your research and boost to productivity overtime, making it the perfect tool for finding and telling your data’s story.