Decision Support Dashboard
This is a decision support dashboard for guiding new product development in the online broking market. It’s interactive, so viewers can take a deep dive and explore how investors differ, what drives them, and where the greatest opportunity is for new products.
We created the segments using latent class analysis, a correspondence analysis summarizes consumer motivations across segments, and the opportunity index uses a bespoke calculation. We’ve also used pictographs and pasted images to convey meaning. This dashboard is interactive, so the analysis and visualizations automatically update when filters are applied. Finally, the master slide and templates have a limited color palette with a corporate feel, and the font is Open Sans.