Market segmentation, being both an analysis technique as well as a marketing strategy, poses a lot of challenges for the researcher.
Displayr can make the segmentation researcher’s life a whole lot of easier. In this report that uses data from the Statista Consumer Insights survey, we showcase:
- Built-in sophisticated and comprehensive segmentation algorithms. Displayr guides you through them, and once set up can be ‘toggled’ so you can see variations on your segmentation solution instantly
- A range of visualizations perfect for bringing segments to life
- Profiling tools, to help you find the best way to identify segments in market
- Query tools, to help zero in on a segment of interest – what are their top 5 product categories of interest, what media mix will optimize reach? Select a segment and see tables, analysis frameworks, and visualizations update.
Plus, this entire report only took a few hours to build and can be completely updated in just a few clicks.
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Displayr is at least 50% faster than just creating a PowerPoint presentation. In some cases, I think it’s even higher than 50%.
Matt Hubbard
VP Data & Analytics, Cygnal
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