What is Hierarchical Clustering?
Hierarchical clustering, also known as hierarchical cluster analysis, is an algorithm that groups similar objects into groups called clusters. The endpoint is a set of clusters, where each cluster is distinct from each other cluster, and the objects within each cluster are broadly similar to each other. Required Data Hierarchical clustering can be performed with […]
How Cluster Analysis Can Transform Your Marketing Strategy
What do all great marketing strategies have in common? They truly understand the customer—who they are, how they think, what they need, and how they behave. Getting this level of insight is only possible by effectively grouping customers into distinct groups based on their age, location, shopping habits, social media usage, and so much more. […]
Advantages of Hierarchical Clustering | Understanding When To Use & When To Avoid
If you want to do your own hierarchical clustering, use the template below – just add your data! The strengths of hierarchical clustering are that it is easy to understand and easy to do. The weaknesses are that it rarely provides the best solution, it involves lots of arbitrary decisions, it does not work with […]
