Pricing Research Done Better

Whether you’re planning to increase your prices or pricing a new product, you can use Displayr for all your analyzing and reporting needs. Cut out half the time it takes deciding which technique is best.

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All the key tools for effective pricing research

Designed by pricing experts for pricing research

Before we started building Displayr, we were a data science consultancy that specialized in pricing research, and Displayr reflects this lineage. We’ve built in all the key tools that are required for pricing research.

Standard and advanced analysis tools

In addition to supporting all the standard analysis tools used in pricing research (driver analysis, log transforms, scatterplots, etc.), Displayr has conjoint analysis specifically designed for the analysis of numeric attributes (i.e., price variables), and a fully-automated Van Westendorp Price Sensitivity Meter visualization.

Deal with all data sources

Displayr can analyze data from surveys, sales records (e.g., from SQL), and cost data, so you can do all your analyses in the one app.

Fast to use

Drag and drop variables to perform your analysis. No need for writing code (unless you want to).

Complete (not just a pricing research tool)

Displayr is a general purpose app designed for pricing research, brand research, customer satisfaction, and pretty much any other type of analysis you need to do. This means that you can do all your work in one app.

Get AI-powered pricing recommendations in minutes

Displayr’s Research Agent streamlines pricing studies by turning raw data into clear, editable summaries of key findings and recommended actions. Branded decks and interactive dashboards are generated automatically so that you can move from data to decisions faster.

For me, Displayr is like my secret weapon. It allows me to run a bunch of analyses very quickly and uncover more relevant insights for my clients.

Bich Tran

Vice President, Analytics, Leger

10x faster pricing research

Case Study - MAC RESEARCH

Global Market Research Agency

Displayr helps MAC Research cut reporting and analysis time by 2/3rds

Challenges

Standard survey tools lacking advanced dashboard capabilities
Searching for cutting-edge dashboard and reporting technology

Solutions

Dashboard solution that automates manual processes
All-in-one software designed by market researchers

Results

Cut reporting and analysis time by 2/3rds
5x business growth in two years

“Life without Displayr would be like going back to the dark ages.  I don't even want to imagine it.”

Michael Alborough

Founder, MAC Research

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Pricing research FAQs

What is pricing research?

Pricing research is the process of gathering data to determine the optimal price for a product or service. It helps businesses understand customer willingness to pay, competitive pricing strategies, and market demand.

What are the different pricing research methods?

When looking at the main survey-based approaches to pricing research, there are six main techniques that can help you gain insights.

Price salience – focuses on learning how conscious people are about price in a particular category.
Price knowledge/awareness – contrast what people think they paid vs what they actually paid.
Stated willingness-to-pay – asking people how much they would be willing to pay for an item.
Pricing sensitivity meter intro – asking people multiple questions about price to determine an acceptable range (also known as Van Westendorp’s Price Sensitivity Meter).
Random assignment asking pricing questions that closely resemble real-world decision-making (buy/not buy, purchase intention, demand curve, etc.)
Choice-based conjoint – people are asked to trade-off between the features of alternative products.

How does choice-based conjoint work for pricing research?

Choice-based conjoint (CBC) works for pricing research by presenting respondents with a series of trade-off questions, where they choose between products with varying features and prices. This data is then used to estimate willingness-to-pay for each attribute level and to create simulators that predict preference shares, helping identify profit-maximizing price points and optimize product portfolios through concepts like the Value Equivalence Line (VEL).

How do you conduct pricing research?

Pricing research is conducted through surveys, experiments, and data analysis. Steps include:

Defining objectives (e.g., willingness to pay, market fit).
Choosing a research method (e.g., Van Westendorp, conjoint analysis).
Collecting customer insights through surveys or A/B testing.
Analyzing data to determine optimal pricing strategy.

What is competitor pricing research?

Competitor pricing research involves analyzing the pricing strategies of similar products or services. This includes tracking price changes, discounts, and value-added features to position your pricing effectively in the market.

What does Displayr know about pricing research?

Glad you asked. Displayr started life as a pricing research consultancy and worked with the likes of Wrigley, Unilever, Qantas, American Express, Campbell’s, and GSK to determine pricing strategies.

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Pricing Research Done Better

TRUSTED BY THOUSANDS OF CUSTOMERS

All the key tools for effective pricing research