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Unlock the power of cluster analysis marketing to understand customers better and optimize your marketing strategies effectively.

A dendrogram is a diagram that shows the hierarchical relationship between objects, often created as an output from hierarchical clustering. Read more.

Cluster analysis techniques require users to specify the number of clusters that they require. Six classes of approaches to choosing the number of clusters:

Explore the fundamentals of k-means cluster analysis and learn how it groups similar objects into distinct clusters.

Cluster analysis refers to algorithms that group similar objects into groups called clusters.

Explore k-means cluster analysis and learn how to group similar cases effectively for better insights in your data.

Most of the widely used cluster analysis algorithms can be highly misleading or can simply fail when most or all the observations have some missing values.