Segmentation.

Tools for Evaluating Segmentations
05 May 2020 | by Tim Bock

The easy bit of market segmentation is creating segments. The hard bit is working out if the resulting segments are useful. In this post, I

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Improving Segmentations Using Within Variable and Within Case Scaling
05 May 2020 | by Tim Bock

This post describes how to apply the three standard ways of scaling (transforming) rating scales data prior to using cluster analysis and other algorithms for

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How to do K-means Cluster Analysis in Displayr
17 June 2019 | by Tim Ali
Choose your clustering variables To run the k-Means in Displayr, we first need to select the variables that we want use as inputs to the...

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slice of pie
How to Work Out the Number of Segments in a Market Segmentation
24 September 2018 | by Tim Bock

When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments.

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How to Work Out the Number of Clusters in Cluster Analysis
How to Work Out the Number of Clusters in Cluster Analysis
03 May 2018 | by Tim Bock

Cluster analysis techniques require users to specify the number of clusters that they require. Six classes of approaches to choosing the number of clusters:

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What are Segmentation Variables?
What are Segmentation Variables?
10 April 2018 | by Tim Bock

Market segmentation typically involves forming groups of similar people. Segmentation variables are characteristics used to determine if they are similar.

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How to Work Out the Number of Classes in Latent Class Analysis
05 April 2018 | by Tim Bock

Latent class analysis requires the analyst to specify the number of classes prior to the application of the technique. Learn more about the seven approaches

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How to Reduce the Number of Segmentation Variables
How to Reduce the Number of Segmentation Variables
04 April 2018 | by Tim Bock

A practical challenge when working out how to segment is that there are usually lots of possible variables, and you need to reduce that number.

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How to Write Golden Questions for Market Segmentation
How to Write “Golden Questions” for Market Segmentation
04 April 2018 | by Tim Bock

Golden questions are used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are:

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Which segmentation variables should you use, and why?
Which segmentation variables should you use, and why?
27 March 2018 | by Tim Bock

This article discusses how to work out which segmentation variables are appropriate from a list of variables.

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How to Identify Relevant Variables for Market Segmentation
27 March 2018 | by Tim Bock

This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant

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What is Operational segmentation?
What is Operational Segmentation?
25 March 2018 | by Tim Bock

Guide to Operational Segmentation and Inspirational Segmentation. Learn more in this informative article by data scientist Tim Bock on displayr.com

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What is Market Segmentation Research?
What is Market Segmentation Research?
23 March 2018 | by Tim Bock

Market segmentation research is research that is used to help a firm identify segments in a market, with the end goal of developing different strategies.

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What is Market Segmentation?
What is Market Segmentation?
23 March 2018 | by Tim Bock

Market segmentation involves splitting a market into segments and developing different tactics and strategies for the segments.

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What is a dendrogram
What is a Dendrogram?
21 March 2018 | by Tim Bock

A dendrogram is a diagram that shows the hierarchical relationship between objects. It is commonly created as an output from hierarchical clustering.

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