Segmentation.
![](https://www.displayr.com/wp-content/uploads/2020/05/evalutatesegments.png)
The easy bit of market segmentation is creating segments. The hard bit is working out if the resulting segments are useful. In this post, I…
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This post describes how to apply the three standard ways of scaling (transforming) rating scales data prior to using cluster analysis and other algorithms for…
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![slice of pie](https://www.displayr.com/wp-content/uploads/2018/07/tart-2554401_1280.jpg)
When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments.
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![How to Work Out the Number of Clusters in Cluster Analysis](https://www.displayr.com/wp-content/uploads/2018/05/How-to-Work-Out-the-Number-of-Clusters-in-Cluster-Analysis.png)
Cluster analysis techniques require users to specify the number of clusters that they require. Six classes of approaches to choosing the number of clusters:
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![What are Segmentation Variables?](https://www.displayr.com/wp-content/uploads/2018/04/What-are-Segmentation-Variables.png)
Market segmentation typically involves forming groups of similar people. Segmentation variables are characteristics used to determine if they are similar.
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![](https://www.displayr.com/wp-content/uploads/2018/04/latentclassesnumber-01.png)
Latent class analysis requires the analyst to specify the number of classes prior to the application of the technique. Learn more about the seven approaches
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![How to Reduce the Number of Segmentation Variables](https://www.displayr.com/wp-content/uploads/2018/04/How-to-Reduce-the-Number-of-Segmentation-Variables.png)
A practical challenge when working out how to segment is that there are usually lots of possible variables, and you need to reduce that number.
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![How to Write Golden Questions for Market Segmentation](https://www.displayr.com/wp-content/uploads/2018/04/How-to-Write-22Golden-Questions22-for-Market-Segmentation.png)
Golden questions are used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are:
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![Which segmentation variables should you use, and why?](https://www.displayr.com/wp-content/uploads/2018/03/Which-segmentation-variables-should-you-use-and-why.png)
This article discusses how to work out which segmentation variables are appropriate from a list of variables.
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![](https://www.displayr.com/wp-content/uploads/2018/03/How-to-Identify-Relevant-Variables-for-Market-Segmentation.png)
This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant
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![What is Operational segmentation?](https://www.displayr.com/wp-content/uploads/2018/03/What-is-Operational-segmentation.png)
Guide to Operational Segmentation and Inspirational Segmentation. Learn more in this informative article by data scientist Tim Bock on displayr.com
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![What is Market Segmentation Research?](https://www.displayr.com/wp-content/uploads/2018/03/What-is-Market-Segmentation-Research.png)
Market segmentation research is research that is used to help a firm identify segments in a market, with the end goal of developing different strategies.
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![](https://www.displayr.com/wp-content/uploads/2021/03/Market-segmentation-01.png)
Market segmentation involves splitting a market into segments and developing different tactics and strategies for the segments.
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![What is a dendrogram](https://www.displayr.com/wp-content/uploads/2018/03/What-is-a-dendrogram.png)
A dendrogram is a diagram that shows the hierarchical relationship between objects, often created as an output from hierarchical clustering. Read more.
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