AI-powered data preparation and cleaning for survey data
Displayr’s AI-powered Data Preparation Agent automatically checks, cleans, and prepares your survey data — so you can get to analysis faster. It doesn’t just tidy columns; it understands how survey data is structured and how researchers analyze it.
Here’s what it does in seconds:
- Restructures variable sets — Automatically converts Nominal and Ordinal data types into the correct format for analysis.
- Renames variables intelligently — “How old are you?” becomes “Age Category.” Your tables make sense instantly.
- Fixes scale direction — Reverses Ordinal scales so higher numbers always mean “more,” ensuring your results are intuitive.
- Creates new derived variables — Automatically generates NPS scores, binary top-2-box variables, and numeric versions of ordinal grids.
- Flags poor-quality data — Detects straight-lining, low-effort text responses, and identifies missing or inconsistent data.
- Sets unique identifiers — Finds and sets RespondentID or equivalent, ensuring clean joins and deduplication.
- Categorizes open-ended text — Uses AI-powered text categorization to convert free-text responses into structured binary variables.
These automated data preparation steps follow best-practice rules used in professional market research cleaning workflows — ensuring your survey data is ready for analysis, reporting, and dashboards.
How it works
Just upload your raw data to Displayr then right-click the name of your data set and select Data Preparation Agent in the Data Sources tree.
In moments, you’ll get a list of preparation steps — including variable name changes, data structure fixes, and quality checks. You can select the specific steps you want conducted on your data (see below).
After the Data Preparation Agent is finished, you will see a new "Data Preparation" page in your Report tree (see below), which tracks each change, making it easy for you to review, modify, and stay in control.
Note: You can also use the Data Preparation Agent within the Research Agent. Simply click Yes when prompted and select all of the data checks you want performed on your data.
Why it matters for researchers
Manual survey data cleaning is one of the most time-consuming and error-prone parts of research analysis. The Data Preparation Agent removes that burden.
Save hours — even days
No more manual checking or guessing which scale runs high-to-low. The agent does the grunt work instantly.
Improve accuracy
Consistency in variable naming, scale direction, and type means fewer analysis errors later.
Prepare data like an expert (even if you’re not one)
Built on best practices from thousands of survey projects, the Data Preparation Agent acts as a virtual data-processing specialist — so you can focus on the story, not the setup.
Built for real survey workflows
The Data Preparation Agent isn’t just generic AI — it’s specifically trained on survey data structures and market research cleaning workflows, including grids, ordinal scales, and text data.
Unlike generic AI tools, Displayr’s agent was trained for market research data — including complex multi-select grids, ordinal scales, and text responses.
It’s perfect for:
- Research agencies juggling multiple trackers
- Brand and CX teams processing ad-hoc studies
- Anyone using SPSS, Excel, or Q who’s tired of manual prep
See it in action
Try it now inside Displayr. Just upload any survey dataset and watch as the AI automatically prepares it for analysis. You’ll get a detailed report of every change and a perfectly structured data file ready for visualization, reporting, or dashboarding.
Get started free with Displayr — and let the Data Preparation Agent do the cleanup for you.