MaxDiff.

MaxDiff (Maximum Difference or Best-Worst Scaling) is an advanced market research technique commonly used to understand consumer preferences and to uncover which features are of most value to consumers.

Here we write about everything you need to know about MaxDiff, from experimental design to model estimation, to extracting and analyzing utilities. You can read more about how MaxDiff works in Displayr here.

DIY Conjoint: Data checking and statistical analysis
First session 26 May 2022

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