Choice Modeling/Conjoint Analysis.

Choice modeling, also known as conjoint analysis, is an advanced market research technique commonly used to uncover preference, price sensitivity, and demand for different product features.

Here we write about everything you need to know about Choice-based Conjoint, from experimental design to model estimation, to extracting and analyzing utilities, and building simulators. You can read more about how Conjoint works in Displayr here.

DIY Conjoint: Data checking and statistical analysis
First session 26 May 2022

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