Oh, text data - you love what it can tell you, but if I had to guess - you do not like analyzing it.
In a state of information overload, people are communicating digitally more than ever whether it’s a tweet, reviews, or open-ended responses from a survey. The data within those messages is an untapped gold mine of thoughts and opinions that companies can turn into insights.
The good: you’re able to get down to the nitty-gritty on how someone really feels about a product, brand, topic to improve their overall experience.
The bad: you’re most likely outsourcing your text data to another company. Or you are manually coding the lines of text yourself so it’s not exactly a walk in the park.
You’ve probably thought to yourself – there has to be a better way to do this. Queue Displayr – the all in one survey analysis and reporting tool with built-in Text Analysis.
Displayr's Text Analysis features allow users to:
- Automatically code unstructured verbatim text data
- Automatically code structured text data (e.g. spontaneous awareness brand lists)
- Code in a semi-automatic way blending your judgment with machine learning.
- Create a word cloud
- Analyze sentiments
Eliminate the need for multiple tools that are both time consuming and even expensive. Save time with an improved process with one tool for all your survey analysis and reporting needs. Even automatically update reports with new data so there is no need to start over from the beginning – simply put the data in to get the story out. If you’re interested in learning more about Text Analysis and how you can cut your analysis time in half – book a demo today!