If you're analyzing numerical survey results—percentages, significance tests, trends over time—then you need tools built specifically for quantitative data. While there are plenty of general-purpose survey tools, only a few excel at transforming raw survey numbers into insights. This guide focuses on the best options for market researchers and analysts who work primarily with quantitative survey data.

The Best Research Analysis Software for Quantitative Data

What Is Quantitative Data?

Quantitative data refers to information that can be counted or measured—numbers, percentages, statistical test results, and trends over time. In survey research, this usually includes closed-ended questions (like rating scales, multiple-choice responses, and numeric inputs) that can be analyzed using charts, tables, and statistical methods. It’s the backbone of most market research, helping you make sense of patterns, measure changes, and compare groups with confidence.

But while quantitative data is powerful, it can also be time-consuming to analyze—especially when you're dealing with large datasets, recurring surveys, or detailed crosstabulations. That’s where automation - and selecting the right software tools - becomes critical.

How To Analyze Quantitative Data

When it comes to analyzing quantitative survey data, not all tools are created equal. Excel can work for small, one-off surveys, but quickly becomes error-prone and tedious as data complexity grows. That’s where specialized research analysis tools come in—particularly ones designed for automation.

These tools do more than just crunch numbers. They:

  • Automatically clean and structure raw data.
  • Run complex statistical analyses (like significance testing or regression) with minimal manual effort.
  • Instantly update results and dashboards as new data comes in.
  • Streamline repetitive tasks, like generating crosstabs or refreshing PowerPoint charts.

In short, they help researchers move faster, reduce manual work, and focus more on interpreting results—not wrangling spreadsheets.

Choosing The Right Analysis Tool for Quantitative Data

If you're feeling overwhelmed by the options, you’re not alone. Choosing the right tool isn’t about finding the one with the longest feature list—it’s about matching your needs, your data, and your workflow.

Are you looking for a drag-and-drop interface with automated dashboards? Or are you working with massive tracking studies that demand statistical rigor and repeatability? Whatever your situation, there’s a tool that fits.

To make your decision easier, we’ve compared each platform based on the most important criteria for quantitative survey analysis:

  • Cost
  • Coding & Skill Requirements
  • Level of Analysis Features (e.g. crosstabs, stat testing, dashboards)
  • Reporting & Visualization Tools
  • Ease of Data Integration (e.g. SPSS, Excel, APIs)

Let’s dive in and find the best research analysis software to help you turn your numbers into insights—fast.

Displayr

Displayr is a cloud-based survey analysis platform (although it will analyze non-survey data, too) that helps researchers quickly make sense of complicated data sets. It specializes in the presentation of survey data, offering excellent visualization capabilities that help you interpret the story in your data.

Cost Free plan including limited access to AI-powered text analysis, dashboards, and automated reporting. Professional plan with all analysis features and Enterprise plan with other features such as SSO and MFA available. Free trial and custom demos available.
Quant data analysis strength Built specifically for quant research. Automates crosstabs, filtering, weighting, and stat testing. Handles large, complex studies and trackers with dashboards, automation, and PowerPoint reporting. Excellent for researchers who want depth without coding.
Analysis Features Displayr offers high-end software that has the ability to process large datasets very quickly, formatting them into easily interpreted charts such as crosstabs. Moreover, Displayr has sophisticated AI and NLP (Natural Language Processing) used for advanced text analysis, such as verbatim coding.
Reporting Displayr's automated reporting functionality automatically updates your visuals and analyses as your data updates - significantly reducing the time you spend fiddling with reporting. Displayr also offers an extensive selection of interactive dashboards, as well as other templates to up your reporting game. All these reporting features and visuals were designed by market researchers, for market researchers, making it the perfect software for reporting survey analysis.
Ease of Data Integration Display can connect to the most common data formats, such as SPSS, Triple-S, and Excel. It can also integrate with the following apps, removing any manual, tedious effort from you.
Icons for the apps which Displayr can integrate data from

 

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Google Forms & Sheets

Google Forms and Google Sheets are both free web-based applications that allow any user with a Google account to conduct surveys and analyze them in an Excel-like app.

Cost Free for personal use, with several premium plans for professional use. Free trial available.
Quant data analysis strength Minimal quant capability beyond basic filtering and charts. Lacks stat testing, weighting, or serious automation. Suitable only for very simple survey summaries.
Analysis Features Google Forms itself has very limited analysis features, however you can instantly export your forms to Google Sheets or Excel for further analysis.
Reporting Google Forms offers automated real time charts in forms itself, however these presentation and reporting features are basic. In terms of presenting in Google Sheets, it’s similar to Excel but slightly less advanced – if you aren’t looking for anything fancy, it gets the job done. Google Forms can be shared with any Google account, allowing you to easily collaborate and analyze with others.
Ease of Data Integration Generally easy to integrate data into Sheets.

Q Research Software

Q Research Software is a desktop application intended for survey analysis. The program will automatically format very large or complicated survey data, with seamless integration into PowerPoint for exporting editable charts.

Cost Multiple plans for professional use. Free trial and custom demos are also available.
Quant data analysis strength Advanced quant tool with strong support for stat testing, crosstabs, weighting, tracking studies, and automation. Great for technical users; pairs well with Displayr for reporting.
Analysis Features It has the ability to generate reports for vast amounts of data quickly – which will then auto-update as the data changes.
Reporting Everything reporting-related that can be automated is automated in Q. This includes updating data, updating analyses, and reproducing reports.
Ease of Data Integration Q can easily integrate data from most common databases, leaving you more time to spend finding insights rather than worrying about formatting your data.

LimeSurvey

LimeSurvey is an open-source survey tool that allows users to design, conduct, and analyze surveys.

Cost Monthly subscriptions for personal use, and multiple annual subscriptions for professional use are available. LimeSurvey is open source, therefore making it free if you host it yourself. Free trial available.
Quant data analysis strength Mostly focused on survey collection. Quant analysis features are limited and require manual work or exporting to other tools like Excel or R for proper analysis.
Analysis Features LimeSurvey can do basic statistical analysis. However, it is possible to export to an external statistics-specialized software if you’re looking for more advanced survey analysis. This is an easy export process.
Reporting Similarly, LimeSurvey has basic reporting features and would be better suited for someone needing simple graphs rather than in-depth, advanced dashboards.
Ease of Data Integration Survey data can easily be imported into an active LimeSurvey survey.

Qualtrics

Qualtrics is a web-based platform for creating, conducting, and analyzing surveys.

Cost Qualtrics has an extensive variety of pricing options depending on the customer's exact niche. Free trial and demos are available.
Quant data analysis strength Has built-in stats and crosstabs, with basic dashboards and filtering. Good for straightforward quant needs, but most advanced users still export to other platforms for deeper analysis.
Analysis Features Qualtrics has extensive survey analysis features including sentiment analysis, allowing you to analyze datasets from very large surveys at once.
Reporting In Qualtrics, you are then able to report this data with various widgets and dashboards. These dashboards, while advanced in reporting analysis, are simple in terms of aesthetics but can be customized in terms of things such as text, color, and fonts.
Ease of Data Integration Survey files can be imported into Qualtrics so long as they are converted into a format supported by the program. Files can also be added to existing surveys.

Alchemer

Alchemer is another web-based software that allows organizations to build, conduct, and analyze surveys.

Cost Various paid plans for Individuals to large Business’. More advanced survey analysis features become available to users with higher level plans. Free trial and bookable demos available.
Quant data analysis strength Basic quant analysis tools available. Dashboards and filtering are present, but lacks advanced statistical features, automation, or flexible weighting for complex surveys.
Analysis Features Alchemer will analyze survey data into any usual chart or table, as well as offering open text analysis for analyzing your qualitative survey data.
Reporting The software will then take these widgets and turn them into interpretable dashboards. In particular, Alchemer Pulse will turn your analyzed verbatims into interactive dashboards, allowing you to view and report on your survey data either as holistic numbers or individual responses.
Ease of Data Integration Alchemer has a data import tool that will import pre-existing response data into new Alchemer surveys. It can only integrate data from a spreadsheet.

Infotools Harmoni

Infotools Harmoni is a market research-focused survey analysis platform that allows users to apply data cleaning, stat testing, advanced filters, and more.

Cost Infotools offers a range of different pricing options for Harmoni, ranging from viewer-only users to creator licenses.
Quant data analysis strength

Strong quant platform focused on large-scale trackers. Good for automating analysis and reporting, including weighting and filtering. Slightly less flexible than some analyst-oriented tools.
Analysis Features

Harmoni provides a range of survey analysis features, including advanced data visualization, dynamic dashboards, and automated insights tailored for market research.
Reporting  The platform will adequately analyze any survey created within it, bringing you data formatted into visualizations.
Ease of Data Integration

It supports data integration from multiple sources, allowing users to quickly connect, manage, and analyze large datasets.

MarketSight

MarketSight in a cloud-based data analysis and visualization software designed for market researchers. It allows users like yourself to analyze survey data and create detailed reports.

Cost Multiple payed plan options. Free trial availables a simple free plan and several paid plans for both individuals and larger professional organizations. Free trial available
Quant data analysis strength Offers solid crosstabs, significance testing, and charts. A practical option for mid-tier quant analysis but less automation and fewer dashboard/reporting options than higher-tier platforms.
Analysis Features MarketSight offers the same general data analysis features as most other platforms, however with the MarketSight R package and custom script, users can perform more advanced analysis such as correlation, linear regression, L-means clustering and more.
Reporting MarketSight offers simple, customizable, and automatically updating dashboards for reporting on your survey data. You can also create custom dashboard templates to be re-used across multiple datasets for consistency of branding, and share these dashboards to anyone or publicly with a link.
Ease of Data Integration DataSync allows MarketSight to connect to data from another platform, and instructions are also offered on integrating data from SurveyMonkey and Excel.

 

Choosing a Tool

It’s understandable if you’re now completely and entirely overwhelmed. That was certainly information overload. You will (and should) have your own list of criteria for the perfect survey analysis tool for your quantitative data.

Ultimately, the right survey tool depends on your quantitative goals—whether that’s crosstab automation, quick dashboarding, or scalability across waves of research. If your primary focus is on analyzing numbers (rather than open-ended responses or UI polish), these are the tools that deserve your attention.

Why not leave behind your tedious survey analysis in last year and let us convince you that Displayr is the survey analysis tool of 2025.

Try it for free!