MaxDiff.

Learn More About MaxDiff
10 September 2020 | by Belinda Bailey

This is a guide for everything you need to know about MaxDiff. It covers the “what is?” and the “how to…” of different approaches to

Continue reading

Comparing MaxDiff Results from Different Packages
22 February 2019 | by Tim Bock

Different models There are lots of different statistical models that you can use to compute MaxDiff. Some of these get different results from Sawtooth simply

Continue reading

man looking at papers on wall
Comparing MaxDiff Models and Creating Ensembles in Displayr
05 October 2018 | by Jake Hoare

There are a variety of different models available in Displayr to perform MaxDiff analysis. I'll show you how to easily compare the models.

Continue reading

What is MaxDiff?
11 August 2018 | by Tim Bock

MaxDiff is a survey research technique for working out relative preferences for multiple items. It is also known as maximum difference or best-worst scaling.

Continue reading

The Accuracy of Hierarchical Bayes When the Data Contains Segments
26 July 2018 | by Tim Bock

In this post I explore the implications of using hierarchical Bayes versus using latent class analyis for data which contains segments.

Continue reading

Creating Pairwise Balanced MaxDiff Designs
09 July 2018 | by Jake Hoare

Pairwise balanced MaxDiff designs are an improvement upon multiple version designs that have been randomly permutated. I'll show you how you can create your own...

Continue reading

Checking Convergence When Using Hierarchical Bayes for MaxDiff
16 January 2018 | by Justin Yap

Hierarchical Bayes is an approach to modelling MaxDiff data which can provide better predictive accuracy than other approaches (like latent class analysis).

Continue reading

Using Hierarchical Bayes for MaxDiff in Displayr
16 January 2018 | by Justin Yap

Getting started Your MaxDiff data needs to be in the same format as the technology companies dataset used in previous blog posts on MaxDiff such

Continue reading

Case Study: Advanced Analysis of Experimental Data (MaxDiff)
04 December 2017 | by Tim Bock

The fourth in a series designed as DIY training course for Displayr. A case study to introduce the basic workflow for more advanced analyses (e.g, MaxDiff).

Continue reading

Comparing Tricked Logit and Rank-Ordered Logit with Ties for MaxDiff
17 October 2017 | by Justin Yap

This article compares two ways to analyze Max Diff data - Tricked Logit and Rank-Ordered Logit with Ties - for latent class analysis or Hierarchical Bayes

Continue reading

11 Tips for your own MaxDiff Analysis
03 August 2017 | by Tim Bock

MaxDiff analysis is an advanced technique that can be run by any good quant researcher. Here are 11 tips to help people relatively new to the field DIY.

Continue reading

How to Check an Experimental Design (MaxDiff, Choice Modeling)
25 July 2017 | by Tim Bock

Experimental designs can be scary. Small mistakes ruin everything. I explain the process I use when doing a rough-and-ready check of an experimental design.

Continue reading

Using Cross-Validation to Measure MaxDiff Performance
23 May 2017 | by Justin Yap

This post compares various approaches to analyzing MaxDiff data using a method known as cross-validation. Before you read this post, make sure you first read How MaxDiff

Continue reading

How to Analyze MaxDiff Data in Displayr
23 May 2017 | by Chris Facer

This post discusses a number of options that are available in Displayr for analyzing data from MaxDiff experiments. For a more detailed explanation of how

Continue reading

How MaxDiff Analysis Works (Simplish, but Not for Dummies)
23 May 2017 | by Tim Bock

This post explains the basic mechanics of how preferences can be measured using the data collected in a MaxDiff experiment.

Continue reading

How to Create a MaxDiff Experimental Design in Displayr
17 May 2017 | by Tim Bock

Creating the experimental design for a max-diff experiment is easy in Displayr. This post describes how you can create and check the design yourself.

Continue reading

An Introduction to MaxDiff
10 May 2017 | by Tim Bock

MaxDiff analysis is a technique for measuring relative preferences. This post introduces the four stages of a MaxDiff analysis.

Continue reading