## Correspondence Analysis.

Correspondence Analysis Webinar: DIY Market Mapping Using Correspondence Analysis Ebook: DIY Correspondence Analysis How Correspondence Analysis Works (A Simple Explanation) Understanding the Math of Correspondence…

Continue reading

Correspondence analysis is perhaps the most widely used multivariate tool in market research. It’s our “go to” tool for displaying complex tables, such as brand…

Continue reading

Correspondence analysis outputs consist of coordinates (usually plotted on a scatterplot) that explain the most variation across all of the brands. When we are interested…

Continue reading

Correspondence analysis is a data analysis technique which summarizes the patterns in a table of data as a visualization. Learn how to create your own.

Continue reading

Plotly can be used to create interactive, 3D visualizations of correspondence analysis. You can publish these as online dashboards using Displayr.

Continue reading

Displayr allows you to create 3D correspondence analysis plots. These show three dimensions of data instead of only 2, and look awesome too!

Continue reading

Supplementary points of data can be added to a "core" correspondence analysis to aid interpretation without influencing the placement of core data.

Continue reading

Correspondence analysis outputs are difficult to read correctly. Moonplots are a better alternative to brand maps because they are much easier to interpret.

Continue reading

This post gives recommendations for the best approach to normalization for different situations, making correspondence plots less misleading.

Continue reading

If you've ever wanted a deeper understanding of what's going on behind the scenes of Correspondence analysis, then this post is for you. Examples are in R.

Continue reading

In this post I discuss the special case of Correspondence Analysis with square tables. Such tables often arise in the context of brand switching.

Continue reading

Advanced Customization of Bubble Charts for Correspondence Analysis in Displayr for when weak relationships are interesting.

Continue reading

While correspondence analysis does a great job at highlighting relationships in large tables, a practical problem is that correspondence analysis only shows

Continue reading

Correspondence analysis is one of those rare data science tools which make things simpler. You start with a big table that is too hard to…

Continue reading

Continue reading

Correspondence analysis is a data science tool for summarizing tables. This post explains the basics of how it works. It focuses on how to understand…

Continue reading

Correspondence analysis is a popular data science technique. It takes a large table, and turns it into a seemingly easy-to-read visualization. Unfortunately, it is not quite…

Continue reading

You can take your correspondence analysis plots to the next level by including images. Better still, you can include them from the start of your analysis.

Continue reading

You can take your correspondence analysis plots to the next level by including images. This post describes how to create this plot using R.

Continue reading

Correspondence analysis is a great tool for analyzing big quantities of data, uncovering the key insights faster then visualizations like Heatmaps.

Continue reading