Choice Modeling.

Understanding Logit Scaling
20 February 2019 | by Tim Bock
Any model with the word "logit" or "logistic" in it uses something called logit scaling. Logit scaling is a beautiful thing! This post describes how it works...

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Numeric Attributes in Choice-Based Conjoint Analysis in Displayr
14 February 2019 | by Tim Bock
By default, Displayr treats all attributes in choice-based conjoint analysis as being categorical. This post describes how to tell Displayr to instead estimate such variables...

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Numeric versus Categorical Price Attributes in Conjoint Analysis
13 February 2019 | by Tim Bock
In marketing and market research, it is common to treat price as being a categorical attribute (variable) when conducting conjoint analysis. By contrast, in economics...

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Checking Convergence When Using Hierarchical Bayes for Conjoint Analysis
06 February 2019 | by Justin Yap
A popular approach to modelling choice-based conjoint data is hierarchical Bayes, which can provide better predictive accuracy than other approaches (like latent class analysis). However,...

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Performing Conjoint Analysis Calculations with HB Draws (Iterations)
11 December 2018 | by Tim Bock

Modern conjoint analysis methods estimate both the utilities of people, and also how much certainty we have about these estimates. Consequently, analyses of the resulting

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12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis
11 December 2018 | by Tim Bock
Choice experiments, also known as choice-based conjoint (CBC), are widely used for predicting the performance of new products and changes to products' designs and portfolios....

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blackboard with choice and arrows
Experimental Design for Conjoint Analysis: Overview and Examples
05 December 2018 | by Tim Bock

This post introduces the key concepts in designing experiments for choice-based conjoint analysis (also known as choice modeling). I use a simple example to describe

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Using Substitution Maps to Understand Preferences in Conjoint Analysis
04 December 2018 | by Tim Bock

Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from

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Using Indifference Curves to Understand Tradeoffs in Conjoint Analysis
04 December 2018 | by Tim Bock

Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This

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How to calculate sample size
Sample Size for Conjoint Analysis
04 December 2018 | by Tim Bock

Working out the sample size required for a choice-based conjoint study is a mixture of art and science. What makes it tricky is that the

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Writing a Questionnaire for a Conjoint Analysis Study
14 November 2018 | by Tim Bock
The hard bit of designing a choice-based conjoint analysis (choice modeling) study is creating the experimental design. However, there are a few others parts of...

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Main Applications of Conjoint Analysis
14 November 2018 | by Tim Bock
Ready to dive further into conjoint analysis? In this post I describe the main applications of choice-based conjoint analysis (choice modeling; CBC).

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choice modeling
Conjoint Analysis: The Basics
14 November 2018 | by Tim Bock
Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their performance. It is used to help decision makers...

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man looking at papers on wall
Comparing Choice Models and Creating Ensembles in Displayr
08 October 2018 | by Jake Hoare

There are a variety of different models available in Displayr to perform Choice Modeling. In fact, Displayr is the best choice modeling software in world.

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Using Displayr
How to do Choice Modeling in Displayr
06 October 2018 | by Justin Yap
In this article I will go through the basics of fitting a choice model to discrete choice experiment data in Displayr. I'm going to assume...

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Using Q
How to do Choice Modeling in Q
01 October 2018 | by Justin Yap
In this article I will go through the basics of fitting a choice model to discrete choice experiment data in Q. I'm going to assume...

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Using Displayr
How to Use Simulated Data to Check Choice Model Experimental Designs Using Displayr
18 September 2018 | by Justin Yap
Running a survey can be expensive and time-consuming. Luckily you can use simulated data to check and compare your survey design, saving you time and...

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Using Q
How to Use Simulated Data to Check Choice Model Experimental Designs Using Q
14 September 2018 | by Justin Yap
Running a survey can be expensive and time-consuming. Luckily you can use simulated data to check and compare your survey design, saving you time and...

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