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Advanced Analysis.

turf analysis

TURF Analysis in Market Research: Maximize Reach and Product Optimization

Discrete Choice Modeling

Discrete Choice Modeling | A Market Researcher’s Guide

ai clustering

AI Clustering In Action | Find Hidden Insights Fast

Top 11 best AI-powered text analytics tools visualization

12 Best AI-Powered Text Analysis Software Tools in 2025

Image showing co-workers and the text 'What is Hierarchical Clustering'

What is Hierarchical Clustering?

An illustration showing text data being transformed into a visualization

Text Data Visualization: What It Is and How To Use It

Image showing the use of cluster analysis in marketing

How Cluster Analysis Can Transform Your Marketing Strategy

Custom prompting

AI By You: How To Use Custom Prompts in Text Analysis

what is correlation

What is Correlation?

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis

How to Create a Correlation Matrix in Displayr

missing data cluster analysis

5 Ways to Deal with Missing Data in Cluster Analysis

heteroscedasticity explained

What is Heteroscedasticity?

what is driver analysis

What is Driver Analysis?

What is a correlation matrix?

What is a Correlation Matrix?

Image of an effective text analytics dashboard.

Build an Effective Text Analysis Dashboard (With 5 Data Visualization Ideas)

best word cloud generator

6 Best Word Cloud Generator Tools

What is Market Segmentation?

Graphic of a dendrogram in use

What is a Dendrogram?

correspondence analysis example

How Correspondence Analysis Works (With Examples)

survey AI text analysis visualization with numbers

Transform Your Survey Data | Categorize Themes Using AI Text Analysis

text analytics in market research illustration

Comprehensive Guide to Text Analytics for Market Research

AI text analysis prompt

Prompt Like a Pro | AI Text Analytics Best Practices

What are the Strengths and Weaknesses of Hierarchical Clustering?

Advantages of Hierarchical Clustering | Understanding When To Use & When To Avoid

what is linear regression

What is Linear Regression?

Illustration showing how you can analyze text with ChatGPT.

ChatGPT Text Analysis: How to Analyze Text with AI

How to Work Out the Number of Clusters in Cluster Analysis

How to Work Out the Number of Clusters in Cluster Analysis

What is k-means clustering illustration

K-Means Clustering | The Easier Way To Segment Your Data

A Comprehensive Guide to Cluster Analysis: Applications, Best Practices and Resources

Understanding Correspondence Analysis: A Comprehensive Guide for 2025

Creating Quad Maps in Displayr

How to Create a Correlation Matrix in R

How to Interpret Correspondence Analysis Plots (It Probably Isn’t the Way You Think)

When to Use Relative Weights Over Shapley

key driver analysis

Linear Regression Case Study | A Practical Guide

correspondence analysis

Easily Add Images to a Correspondence Analysis Plot in R

Moonplots: A Better Visualization for Brand Maps

trump word cloud

Sentiment Word Cloud in R: Step-by-Step Guide + R Code

trump word cloud

How to Create a Color-Coded Word Cloud Using Sentiment Analysis (with Trump Tweets Example)

correspondence analysis example

Understanding the Math of Correspondence Analysis

variance inflation factors

What Are Variance Inflation Factors (VIFs)?

What is a ROC Curve and How to Interpret It

Automatic Removal of Outliers from Regression and GLMs

What is Cluster Analysis?

trump sentiment word cloud

Example of X Sentiment Analysis: How to Analyze Tweets for Sentiment

What is String Splitting?

What is String Splitting? Your Guide To Better Text Analysis

8 Tips for Interpreting R-Squared

random forest

Random Forest Variable Importance: Calculation, Accuracy, & Examples

A man sitting with a laptop next to text.

A Market Researcher’s Guide to Verbatim Coding

shepard diagram

Goodness of Fit in MDS and t-SNE with Shepard Diagrams

A graph displaying various themes in opinions from surveyed individuals on a blue background.

Thematic Analysis in Qualitative Research | Manual vs AI (ChatGPT)

logistic regression coefficients

How to Interpret Logistic Regression Coefficients

Correspondence Analysis of Square Tables

How to do Traditional Correspondence Analysis in Displayr

What is Market Segmentation Research?

What is Market Segmentation Research?

correspondence-analysis-sales

When To Use (And Not Use) Correspondence Analysis

Comparing Partial Least Squares to Johnson’s Relative Weights

Chart comparing Shapley with Relative Weights

Shapley Regression Vs. Relative Weights | Understanding The Differences

Adding Supplementary Points To A Correspondence Analysis

How To Do K-Means Cluster Analysis In Displayr

What are Segmentation Variables?

What Are Segmentation Variables?

correspondence analysis

Using Bubble Charts to Show Significant Relationships and Residuals in Correspondence Analysis

Scaled world map showing longitude and latitude

Normalization and Scaling in Correspondence Analysis

Segmentation Tools | Visualize And Compare Your Data

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Explore Text Analytics Techniques and Implement Them Effectively

Graphic image interface showing text analytics with python slide.

Get Started with Text Analytics Using Python

Implement Text Analytics for Effective Sentiment Analysis

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Unlock the Power of Text Analytics for Better Business Decisions

Revolutionizing Customer Insights with Text Analytics and Natural Language Processing

illustration of text analytics for marketing strategy

Unlock the Power of Text Analytics for Your Marketing Strategy

Image of text analytics being used to inform business decisions

Text Analytics Software | Understanding the Features, Benefits, and Implementation

Animation of survey text analysis in practice.

Survey Text Analysis | Key Techniques for Extracting Meaningful Insights

Choosing the Right Type of Manual Categorization for Text Analysis

Learn More about Text Analysis in Displayr

Focusing the Results of Correspondence Analysis in Displayr

illustration of thematic coding and sentiment analysis

Thematic Coding vs. Sentiment Analysis: What’s Right for You?

illustration of sentiment

Sentiment Analysis Tools: 3 Tips for Better Insights

Illustration of text analytics differences

Text Mining vs. Text Analysis vs. Text Analytics: Understanding the Differences

Illustration showing abstract Natural Language Processing

AI for Text Analysis | The Role of Natural Language Processing (NLP)

latent class analysis missing values

Clustering with Missing Values: Why Latent Class Analysis Is The Way

3d correspondence analysis

3D Correspondence Analysis Plots in Displayr

What is Logistic Regression?

factor analysis and principal component analysis

Factor Analysis and Principal Component Analysis: A Simple Explanation

What is MaxDiff? Understanding Best-Worst Scaling

Statistics vs Data Science: What’s the Difference?

Image showing a calculator depicting how to calculate sentiment score

How to Calculate Sentiment Scores for Open-Ended Responses in Displayr

Using Displayr

Customization of Bubble Charts for Correspondence Analysis in Displayr

correspondence analysis

Easily Add Images to a Correspondence Analysis Map in Displayr

Automatic Coding of Unstructured Text Data

principal component analysis illustration

Principal Component Analysis of Text Data

survey analysis illustration

How To Categorize Open-Ended Survey Questions

Which segmentation variables should you use, and why?

Segmentation Variables: Which Should You Use And Why?

What is Operational segmentation?

What Is Operational Segmentation?

net promotor score analysis image

How To Identify Key Drivers of Your Net Promoter Score

predictive text analytics image

Text Analysis: Predicting Engagement from Tweets

Term document matrix

Text Analysis: Hooking up Your Term Document Matrix to Custom R Code

text analysis setup guide visualization

How to Set Up Text Analysis in Displayr: A Step-by-Step Guide

Using Text Analytics to Tidy a Word Cloud

At Last, Machine Learning Can Accurately Categorize Text Data

Using Displayr

Assigning Respondents to Clusters/Segments in New Data Files in Displayr

3D Correspondence Analysis Plots in Q

multilingual text analysis image

Save time translating and coding text data

Analyzing Sentiment in Customer Feedback Responses

Fully-Integrated AI Text Analysis with Displayr

Automatic List Categorization of Text Data with Displayr

Using Text Data for Driver Analysis

Fast track categorizing and coding text data

Working with Principal Components Analysis Results

Learn More About MaxDiff

data reduction image

Learn More about Dimension Reduction in Displayr

How to Do Principal Components Analysis in Displayr

Learn More about Conjoint in Displayr

Optimizing your Conjoint Analysis Simulator in Displayr

Formatting Data for Running Conjoint in Displayr

Driver Analysis in Displayr

Improving Segmentations Using Within Variable and Within Case Scaling

Image of different language books.

Automatic Language Translation of Text Variables

Automatic Language Translation with Automatic Categorization

You Can Now Run Shapley Regression in Displayr

Automatically Classify New Text Data Using an Existing Categorization

Using Choice-Based Conjoint in Pricing Research Studies

Using the Value Equivalence Line (VEL) with Conjoint Simulators

Computing Willingness-To-Pay (WTP) in Displayr

Creating Demand Curves Using Conjoint Studies

Semi-Automatic Coding of Text Data: A Cutting-Edge Technique

Automatically Extract Entities and Sentiment from Text

Automatic Categorization of Unstructured Text Data

Reordering Attribute Levels in Conjoint Analysis Models in Displayr

How to Analyze Dual-Response ‘None of These’ Conjoint Models in Displayr

Using the API to Create a Regression and Save Values as a JavaScript Variable

How to Fit a Structural Equation Model in Displayr

How to Check a Choice-Based Conjoint Model

Comparing HB Root-likelihood (RLH) Between Displayr and Sawtooth

Creating Online Conjoint Analysis Choice Simulators Using Displayr

Adjusting Conjoint Analysis Simulators to Better Predict Market Share

Testing Whether an Attribute Should be Numeric or Categorical in Conjoint Analysis

Comparing MaxDiff Results from Different Packages

Understanding Logit Scaling

Numeric Attributes in Choice-Based Conjoint Analysis in Displayr

Numeric versus Categorical Price Attributes in Conjoint Analysis

Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning

Checking Convergence When Using Hierarchical Bayes for Conjoint Analysis

How to Analyze Trends in Customer Satisfaction

Preparing Data for Predictive Lead Scoring – a Case Study

Identifying Drivers of Customer Satisfaction

Planning Ahead: What Data Do You Need for Predictive Lead Scoring?

Selecting Data for Predictive Lead Scoring – a Case Study

Customer Satisfaction: General, Product, & Attribute Questions

Performing Conjoint Analysis Calculations with HB Draws (Iterations)

12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis

Pros and Cons of Predictive Lead Scoring

blackboard with choice and arrows

Experimental Design for Conjoint Analysis: Overview and Examples

Data Visualization for Conjoint Analysis

Using Substitution Maps to Understand Preferences in Conjoint Analysis

Using Indifference Curves to Understand Tradeoffs in Conjoint Analysis

How to calculate sample size

Sample Size for Conjoint Analysis

7 Questions for Predictive Lead Scoring (+ Free Checklist!)

Who is Predictive Lead Scoring For?

What’s in the Future for Predictive Lead Scoring?

What is Predictive Lead Scoring?

Writing a Questionnaire for a Conjoint Analysis Study

Main Applications of Conjoint Analysis

choice modeling

Conjoint Analysis: The Basics

Decision Trees Are Usually Better Than Logistic Regression

What is Feature Engineering?

Using Displayr

Feature Engineering in Displayr

Feature Engineering for Categorical Variables

Using Displayr

How to do Logistic Regression in Displayr

Feature Engineering for Numeric Variables

logistic regression outputs

How to Interpret Logistic Regression Outputs

5 Alternatives to the Default R Outputs for GLMs and Linear Models

man looking at papers on wall

Comparing Choice Models and Creating Ensembles in Displayr

Using Displayr

How to do Choice Modeling in Displayr

man looking at papers on wall

Comparing MaxDiff Models and Creating Ensembles in Displayr

Building Online Interactive Simulators for Predictive Models in R

What is Multidimensional Scaling (MDS)?

slice of pie

How to Work Out the Number of Segments in a Market Segmentation

Using Displayr

How to Use Simulated Data to Check Choice Model Experimental Designs Using Displayr

The Efficient Algorithm for Choice Model Experimental Designs

man looking at papers on wall

The Partial Profiles Algorithm for Experimental Designs

Comparing Experimental Designs Based on Model Fit

Using Displayr

How to Compute D-Error for a Choice Experiment Using Displayr

D-error sawtooth cbc

How to Compute D-Error for a Sawtooth Software CBC Experiment

missing puzzle piece

Algorithms to Create your Choice Model Experimental Design

How to Calculate Penalty Analysis in Displayr

How to Set Up a Choice-Based Conjoint Analysis in Qualtrics

How to Compute D-error for a Choice Experiment

D-error

What is D-Error?

man looking at papers on wall

How to Create Alternative-Specific Choice Model Designs in Displayr

What is Deep Learning?

what is spurious correlation

What is Spurious Correlation?

view of a forest

How Random Forests Fit to Data

tree on a hill

How Decision Trees Choose the Best Split (with Examples)

What is a Decision Tree?

Using Covariates to Improve Your MaxDiff Model

How to use Covariates to Improve your MaxDiff Model

Tutorial: Smartphone Marketing – What’s in a Name?

The Accuracy of Hierarchical Bayes When the Data Contains Segments

How to Use Hierarchical Bayes for Choice Modeling in Displayr

How Good is your Choice Model Experimental Design?

time series chart with smoothing running line

Smoothing Time Series Data

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